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AS PART OF THE PROJECT, A SERIES OF VIDEO ANIMATIONS WERE CRAFTED TO COMMUNICATE BUSINESS VALUES AND PRINCIPLES, SUCH AS SUSTAINABILITY, INTEGRITY, AND QUALITY.
The visual language
THE PRIMARY GOAL WAS TO CONCEIVE A VIBRANT AND ENGAGING VISUAL IDENTITY, WHICH SERVES AS A POWERFUL TOOL TO EFFECTIVELY CONVEY THE BUSINESS IDEA.
I was commissioned to develop a dynamic brand identity and motion design for The Social Coffee Enterprise.
The objective was to craft a lively identity and produce a video explainer that would enable the founders to effectively pitch their business idea to potential investors.
THE SOCIAL COFFEE IDENTITY
Overview
ICONOGRAPHY
The system
COLOUR PALETTE
HWT UNIT GOTHIC
The logo
SEQUEL
GRAPHIC DEVICES
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